Global White Papers

By: Peak DMC

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By: Peak DMC

Peak DMC have teamed up with SKIFT to deliver an Independent study on the rise of experiential travel. Laced with thoughts, opinions and case studies across the industry we focus on the growth of experiential travel and what it means to operators, retailers and travel industry players.

Few phrases in the history of tourism have been co-opted by travel brands as much as “experiential travel.” Seemingly every company today operating in the hospitality and tourism sector is marketing itself as an experience versus a product, based on rising demand from consumers for more authentic and engaging travel experiences. .is report examines how top travel brands are developing their services to answer that demand, and how that’s driving the evolution of adventure/active travel and rampant interest in local cultural immersion.